With this simple and low-cost service model, you will benefit both yourself and the Turkish industry.

When it comes to production in the Turkish industrial world, it is generally understood as "goods", that is, the production of a tangible asset or object. However; The production function includes the production of both goods and services, meaning that providing services is also a production activity.

The industrial world spends most of its potential effort on machinery and facility investment, the operability of the manufacturing park, and producing the most goods in the specified time. These are really important, critical and very difficult activities for the industrial sector. Among all these activities; That is, while they concentrated on objective production, industrialists; They generally allocate insufficient time, human and financial resources to service production.

One of the most important service activities that industrialists neglect to allocate resources for is marketing. Due to inadequacy of own marketing efforts; All industrialists look positively at effective and efficient marketing services from outside. The simple and low-cost service model we propose is for advice on how to provide marketing services to the industrial world.

So how to set up this simple model?

Yes, the model we propose is very simple, very plain, but when establishing a business model, it is essential to know this fact; “In order to gain a profit, one must also take a risk.” “There is no profit without risk”. Even for the lottery jackpot, which is considered the most risk-free win, we buy a ticket and risk the financial value of that ticket.

In our model, it is essential that we go to the industrialist and state that we will provide marketing services for his products with a sales guarantee at home and abroad, and sell this service. However, while providing this service, we have to risk a financial cost that is not very high.

For example; We should not go to our potential customer, the industrialist, and offer our service as follows; “I will market and sell your products in Germany, but for this, I first need to go to Germany for a certain period of time and meet with customers and/or customers. When you say, "I request from you the travel and accommodation expenses required for this job interview. If I make a sale, I will also request a determined percentage of this sale from you as the fee for my service." The industrialist will ask you: “So, do you give me a sales guarantee at the end of this trip?” If your answer is like this: “This is a job interview, it may or may not be a sale, I cannot guarantee it”, you cannot do business with this industrialist.

This company already has a marketing and sales team, they send them to Germany instead of sending you.

You should offer your service to them as follows; “Sir/madam, we will go to Germany, introduce your product and sell it. We will cover the round-trip and accommodation expenses. If we make a sale, we will charge you a service fee at a rate we have determined in advance of the sales price.” In this situation; If you charge a reasonable service fee, you will work with this customer on both this sale and other sales. You win and he wins too.

In the previous example, you did not take any risk, so you did not earn a profit, in the second example; You undertook the expenses of the trip to Germany, but you stated that you would demand compensation for your service if you made a sale, and you got the job. If you manage to make a sale, you will both deduct your expenses and earn additional profit.

Industrialists; Just as they pay for the goods they buy, they also want to receive money for the goods they sell. This logic also applies to service. In fact, this logic is the basic rule of trading. In trade, you want to get paid for something you pay for, whether it is goods or services, that is, you want to benefit from it, and you have to do this for the continuity of your company.

There are even one-person companies operating in the style we suggest, and they are many. For example; A one-man service company operating in a field that requires a high level of technical expertise provides service to its customers as follows; “I will find you a customer who will order the design, testing and mass production of a project in this field, and when you receive the down payment, I will demand a certain percentage of it as the price of my service. If you want me to run the project; "I will carry out and complete the project, and when you receive the remaining payment, I will demand a certain percentage of it as the fee for my service."

Let's admit that this kind of service model proposed is a model that can be carried out by entrepreneurs who are knowledgeable and experienced in their profession.

What we want to emphasize here is; You guarantee to provide a profit to the customer in the production of services that cannot be seen or touched, and you receive a part of the profit you create for him in return for your service. The industrialist will share with you a certain percentage of the earnings you provide him.

It is not possible to leave your comfort zone, take any risks, and provide a service with an uncertain outcome to an industrialist by charging a fee in advance. 

Do not try to offer a service such as training to the industrialist, where the process will be carried out and the result will be obtained by the industrialist. Very few industrialists will prefer this. Education is also a service, but in the industrial world you cannot expect the same value as in school.

For example; Saying "We will provide TQM (Total Quality Management) training to your team, your relevant processes will improve as a result of this training" will not be a service offering that will find many customers.

However, if you offer your TQM training service as follows, you will have many industrial customers; “We will audit your production process, we will identify the faulty aspects that cause you to lose time and money, such as your wastages and their causes, we will ensure that these faults are corrected and we will present you with a production program that will run smoothly and without wastage. As a result, you will have less wastage and earn more profit. If we cannot provide this, we will ask you for our service. If you say "we will not charge the fee", you will work with almost every customer. Because in the model, you also take risks.

It is very difficult to market and sell your service to people who have established and tried to keep those businesses alive by taking countless risks, without taking any risks and without giving any guarantees. However, if you provide services without asking for compensation for your failure, only for your success, both you and the Turkish industry will win.