What is Marketing?

Yesterday I told you about frisbee, a game that young people play among themselves with a cake box kaoakkar, and then a game that is known worldwide was derived.

Some things are like that, you don't know how it is, everyone likes something that is not at all what it is, sometimes you keep trying, you spend a lot of advertising money, but if it's not going to happen, it won't happen, those things that you think will be very popular.

***

Do you know what the most useless invention in the world is?

I don't know which one is the most useless, whether you call it a pillow in the shape of a hood, a device to explain corn kernels, or tights with a mobile phone pocket.

They even thought of a TV remote control in the form of a stick used to change the TV channel by saying Abra kadabra. 

Then look, they even made slippers with grass planted in them to give the feeling of walking in nature.

Look, there is also a gold-coloured edible spray paint. Although we can't say that this paint is useless for our people, Turkey has also seen people eating gold-coated tenderloin or making coffee in gold water. 

Energy...

They even had songs, didn't they?

***

Anyway, our topic is not Dilan Polat Engin Polat couple or similar ones.

What draws my attention is that there are a lot of people in the world who make a lot of useless inventions and very few of these inventions become popular. 

Okay, this is a sector, there is advertising, production, marketing, distribution. There are a lot of people making money in all these sectors.

At the beginning, someone decides, says OK, we are selling this product and the button is pressed.

Then that product starts to be promoted on the channels. 

In those advertisement channels, a lot of people are trying to market that product with fake, contrived programmes saying, ‘I applied this product here, it felt very good, or look, I bought this product, how comfortable I was.’ I don't know, we have been watching television for a long time.

I don't know, we haven't been watching television for a long time, are there advertising channels working to market such products now? Once upon a time there really were such channels on television.

***

It's been a while, I watched a film on this subject. The subject of the film was about a young lady who thought of a tasselled cleaning brush for floor cleaning and her struggle with these advertising channels. 

The whole film was spent with the lady trying to prove that the part made of tasselled cloth attached to the end of the brush was removable and that this brush was supposedly a very useful brush.

Yes, today I see the tasselled floor cleaning sets mentioned in that film in the markets.

So even though it is a simple thing, some inventions are really useful.

***

Still, I think it's like a mill, the system is clear, it doesn't matter what it's good for, you invent something, you produce a quantity and it's advertised in the system, and if enough people order it, great, keep on producing. So you have invented something good.

But don't forget, everything has a fashion, if what you have invented is useful at first, it will sell, it will make you money, but after a certain period of time, it will go out of fashion.

After that, it falls into the stalls of peddlers, and only peddlers try to sell what you have invented for three cents.

In fact, most of these newly invented things are made of such cheap and poor quality materials that after a while they really fall into the hands of peddlers.

***

Advertising is important, product quality is also important.

But I think the most important thing is the distribution network.

Look, something as simple as a Frisbee has gained worldwide fame, it is a simple plastic bowl after all, but it was first advertised thanks to Schweppes, distributed as a promotional product, and then introduced to every country through a worldwide distribution network.

It came to us a little late, but it came to us anyway.

***

I always write articles, I say that we also need to produce brands, but as you can understand, it is not just by producing brands.

If success is desired in trade, you have to establish the infrastructure of success. 

Although the state does not intervene directly, it has to ensure that the country reaches a certain place in trade with the incentives it provides and the large-scale planning it makes on these issues.

Yes, on the one hand we will produce, but on the other hand we will advertise what we produce. At the same time, we will establish a good distribution network, and if a person who sees the advertisement of that production wants to try it, he should be able to reach that product easily from somewhere.

I did not study business administration, and I do not know marketing methods, but my logic tells me that these three pillars are indispensable.

Produce, distribute, advertise!

I don't know what the order is, but I think advertising should be the last.

Love and respect to everyone from Moscow.